A few weeks ago Disney released their first-ever NFT (non-fungible tokens) in celebration of Disney+ Day, a week-long celebration commemorating its second anniversary. Disney partnered with VeVe, a digital collectibles app that sells and trades NFTs. VeVe collaborates with popular companies such as Cartoon Network, Marvel, Disney, and their NFTs are of marque characters from beloved properties from Spider-man, Adventure Time, Ghostbusters and a ton more.

Each day of the Disney+ Celebration week, Disney would release a themed NFT pack part of the Golden Moments collection. The NFT would drop at 12:00 pm and they usually sold out within seconds of release. The app demonstrated multiple times it could not handle the number of users and often would crash during and after the release making it harder to secure one.

The NFTs Disney Released

#1: The Simpsons - Sunday, November 7th at 12:00 PM

#2: Walt Disney Animation Studios - Monday, November 8th at 12:00 PM

#3: Pixar Animation Studio - Tuesday, November 9th at 12:00 PM

#4: Marvel - Wednesday, November 10th at 12:00 PM

#5: Star Wars - Thursday, November 11th at 12:00 PM

#6: Walt Disney & Mickey Mouse - Friday, November 12th at 12:00 PM

The Price of a Golden Moment

VeVe requires you to purchase gems to particulate in the NFT drops. 1 gem equals 1 dollar. Each of Disney's Golden Moments was priced at 60 gems with the Partner Statue being the only expectation starting at a hefty 330 gems. These prices would go up in price immediately after the drop. Most of the NFTs increased up to the 400-1,000 gem range depending on the NFT. The most valuable Golden Moments turned out to be Mickey's Sorcerers Hat and the Partner Statue with the latter reaching over 10,000 gems. Unfortunately, once you purchase a gem you cannot convert it back to your original payment currency. So if you purchased gems and couldn't secure an NFT, you're out $60 and those 60 gems only have value within the app. There’s no way to sell NFTs on the VeVe app for cash or any other crypto at this moment. You can trade it for other collectibles or sell it for gems. However, you cannot currently cash out the gems..unless you sell on eBay, which I’m not even sure if it’s actually allowed.

The Difficulty of Securing an NFT

Out of the 5 times I tried to secure one of these Golden Moments packs, I was only able to snag 1. I was lucky enough to get Pixar's Pizza Planet Truck for 60 gems, the rarer one from Pixar's blind box. A blind box means that you don't know which of the two collectibles you're going to get until after purchase. There's usually one common and one rare in a pack and to complete the collection, you'll need to purchase or trade for the other half in VeVe's marketplace, usually for a lot more than the original price.

Should Other Animation Studios Mint Their Own NFTs?

This was a fun moment for Disney and its fans. These are the very first NFTs that Disney officially released and I'm happy to have scored one. It feels like I was a part of Disney history. I'm going to keep my Pixar's Pizza Planet Truck for a while, hoping the value will go up in the future. So far, Cartoon Network, Warner Bros., Marvel, and Disney have minted NFTs and are part of VeVe's digital collections. Cartoon Network is part of Warner Bros. and Marvel is part of Disney so technically only two studios have put their foot in the NFT game so far.

I love how Marvel sells its comics and it is something that you can actually read from front to back. You are given the value of being able to read the comic and the value of owning the NFT as well. I think if studios find a way to sell an episode or movie stills like they do the comics, that’ll be great memorabilia to own. What do you think? Are these NFTs going to be worth something in the near future? Would you cop one if they minted a whole episode? Or do you think this is all pretty stupid since anyone with a computer can see and copy the same thing that you own? Let me know in the comment section below!