A few weeks ago Disney released their first-ever NFT (non-fungible tokens) in celebration of Disney+ Day, a week-long celebration commemorating its second anniversary. Disney partnered with VeVe, a digital collectibles app that sells and trades NFTs. VeVe collaborates with popular companies such as Cartoon Network, Marvel, Disney, and their NFTs are of marque characters from beloved properties from Spider-man, Adventure Time, Ghostbusters and a ton more.
Each day of the Disney+ Celebration week, Disney would release a themed NFT pack part of the Golden Moments collection. The NFT would drop at 12:00 pm and they usually sold out within seconds of release. The app demonstrated multiple times it could not handle the number of users and often would crash during and after the release making it harder to secure one.